I spend most of my time at Movinglife focused on content marketing—building various campaigns, crafting different messages for different audiences, highlighting product features, and thinking about connecting people with our brand and products. We try to drive sales and sell people on the ATTO and how it can improve their lives. I’m proud of what we do as a company and despite being a for-profit company, there is a genuine desire to help people regain independence and freedom. We talk about features and how every accessory can further help people accomplish anything. But no meeting, analysis, or email prepared me for what I experienced on a recent tour we organized for a group of women living with Multiple Sclerosis.
We joined them on what was described as a “nature hike”—though for many of these women, just walking down the block can be a monumental challenge. MS affects mobility in unpredictable ways - no two people are affected the same way. Some of the women walked slowly, carefully, their bodies constantly negotiating with pain and fatigue. Others used canes or leaned gently on each other for balance. Their determination was humbling—each step they took was a small act of defiance against a body that doesn’t always cooperate.
But then we brought out the ATTO scooters.
And everything changed.
What was once a “hike” filled with uncertainty and limitation became a journey of freedom. I watched with awe as these incredible women zipped down trail and dirt paths bursting with spring flowers and fresh herbs. They followed paths lined with blossoming trees, lavender and sunflowers. They explored an ancient village, learning its history while gliding over gravel and uneven terrain—places that would’ve been inaccessible without the ATTO.
There was laughter. There was comradery. There was freedom. There was an energy in the air that I’ve never seen or felt before when I have dealt with family members and friends that have mobility issues. There was a spark of life that grew with each turn of the scooter, especially from those that were trying it for the first time. They weren’t passengers. They were explorers, living their life and experiencing a world that had quietly slipped away.
One woman turned to me, with a big smile, and said, “This scooter allows me to do more than I was even able to do before. It is changing my life.”
I will carry that moment with me for the rest of my life.
The ATTO isn’t just a scooter. It’s a passport to places thought lost. It’s a bridge to joy, connection, and adventure. It’s about helping someone live, not just get by.
And after this hike, after watching those incredible women laugh, learn, explore, and soar—I can never look at my job, or this product, the same way again.
It was more than a marketing moment. It was a moment of meaning.
And I am so, so grateful to have been there.
Aron Schoenfeld is the content marketing manager at Movinglife, where he helps share stories about how their products are changing people's lives worldwide.
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